Stay in touch with your customers at all times

Every day, millions of content are shared on social networks, not only by individual users but also by companies. Not being part of this "global discussion" means losing the opportunity to get in direct contact with existing and potential customers.

Promote word of mouth

Establish a direct connection, a dialogue with your customers, by communicating exclusive and quality content to them with the aim of engaging them and talking positively about your business. Reading their comments and responding to their requests is one way to get to know them and improve the service or product you offer.

Targeted segmentation

The segmentation of the categories of users to whom social campaigns are addressed is extremely detailed and targeted to specific groups of individuals with particular common interests. Advertising is not addressed to everyone, but exclusively to the target customers most in line with the current offer. A specific segment is identified in terms of demographics, geography, language and interests.

Advantages of a Facebook campaign

Optimizing and managing profiles and campaigns on social networks are low-cost activities compared to conventional promotional initiatives. When properly constructed, they provide optimal results in terms of commitment. Stable and lasting relationships are created with users, so you will be able to retain your reference target.